You need a photograph that fills the view finder with your pet, and a pose that is typical of your pet.
LIGHTING
The best possible lighting is achieved outside or by a window.
If you are outside avoid direct sunlight as this will make your pet squint and also you will have dark shadows on the face and the colouring of fur will not be true. If the sun is out, put your pet in the shade. Stand with the sun behind you to the left or the right, so as to get a nice light across your pets face and to make sure your shadow is not falling across the pet.
The best day is a bright overcast day (not too heavy cloud so the light is still getting through). Even on an overcast day, make sure the light source is behind you.
If you have to take your photo indoors, then in a light room near the window is best. Morning light is best. (the window behind you to the left or the right and your pet facing the window - or the nearest you can get!!). Try to avoid using the flash, as this will cause sections of the fur to be bleached out by the light.
POSITION
The best position of your pet is to have yourself right down at the same level of your pet. Photos pointing down don't look right and hide large parts of your pets head.
It is a good idea to have someone next to you with a favourite toy or sweetie, or to say a word that gets your pet to look interested. Have your pet look at the person next to you. As this pose is better than face on or completely side view. A slight angle to the side is much better.
Make sure the person is standing right next to you and at your level holding the toy or sweetie by your shoulder. If they are standing higher than you, the pet will look up at them and not at your level. Which defeats you being down on the floor!!!.
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